173% revenue growth in Australia and 49% in the USA.

In just the first quarter, Blue Sense Digital helped Beauty Affairs fine-tune their PPC strategy, resulting in a notable growth in sales and a substantial increase in website visitors.

Executive Summary

Beauty Affairs is a renowned player in the beauty industry, offering a diverse range of products and services encompassing skincare, haircare, cosmetics, fragrances, and specialized Medispa services. Yet, as they welcomed the new year, challenges loomed large:

  • A decline in Medispa service sales.
  • A limited market presence.
  • Stagnant sales growth.

Their attempts to break through with various marketing approaches were in vain until they teamed up with Blue Sense Digital. We didn’t just hear their concerns — we acted. 

Swiftly revamping their PPC campaigns, amplifying the echo of their brand in the Australian landscape, and honing in on landing pages and targeting optimizations, we set the stage.

The result of this partnership? A refreshing 15% uptick in sales and a booming 67% increase in website visits, all within the first quarter.

Challenges

Beauty Affairs faced hurdles that threatened its position in the market. As the new year started, they were at a crossroads, grappling with declining sales for their Medispa services, a weak footprint in the market, and sales that had plateaued over time.

  • Declining Medispa Service Sales: This primary offering, meant to represent a holistic approach to beauty and wellness, was seeing a concerning dip in uptake.
  • Limited Market Presence: In the expansive Australian market, Beauty Affairs found themselves overshadowed, struggling to effectively make their mark. Their existing marketing strategies, account structures, and brand positioning didn’t provide them with the visibility they needed to resonate with their target audience.
  • Stagnant Sales Growth: Efforts to grow sales weren’t working. The brand found itself unable to break the cycle of static sales growth, which was putting their ambitious expansion plans in jeopardy.

Solutions

In response to the challenges faced by Beauty Affairs, the Blue Sense Digital team created and launched a set of tailored strategies. These strategies, grounded in data-driven insights and best practices, were designed to accelerate growth, strengthen brand positioning, and ensure a sustainable trajectory of success in the Australian beauty landscape.

  • Restructuring PPC Campaign: We undertook a comprehensive overhaul of the pay-per-click (PPC) campaigns for Beauty Affairs. This involved refining keyword targeting, tweaking ad copies for relevance, and broadening the target scope. The objective? Improved ad ranking and a reduced average cost per click.
  • Brand Awareness Drive: A multipronged approach was adopted to bolster brand visibility in the Australian market. This strategy hinged on identifying the right target audience, optimizing campaign structures, and tapping into various marketing channels.
  • Split Test Landing Pages: To extract the best conversion results, we conducted split tests on landing pages, especially focusing on Medispa services. The approach took cues from competitor analysis, performance metrics, and ensured that the ad strength was optimal.

Enhanced Campaign Targeting: Mining previous data for insights, we refined our targeting strategy. Our campaigns became laser-focused, targeting the most promising audience segments, thereby increasing the likelihood of conversions.

🚀 Results

Our partnership with Beauty Affairs led to impressive outcomes, showcasing how the right strategies can significantly impact a brand’s trajectory.

  • Sales Growth: There was a 15% increase in sales compared to the previous quarter.
  • Increased Website Traffic: Our strategies resulted in a 67% rise in website visitors.
  • Engagement in Australia: There was a 39% growth in Australian website sessions, highlighting a stronger local presence.
  • Effective Medispa Campaigns: The Medispa search campaigns had a 1.1% boost in click-through rates.
  • Stable Bookings: We maintained consistent bookings with 44 in the first quarter.

These results underscore the positive effects of targeted and well-executed digital strategies, proving how Beauty Affairs and Blue Sense Digital together can navigate the complexities of the beauty market.

Metrics

Date Range : 
January 1st - March 31st, 2023 (Q1)
Geographic Location : 
Primarily Australia, with a 39% increase in Australian sessions
Website Visitors : 
67% increase from the previous quarter
Sales Growth : 
15% increase compared to the previous quarter
Click-through Rates for Medispa Search Campaigns : 
1.1% increase
Bookings : 
44 bookings in Q1

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