Challenges

Beauty Affairs faced hurdles that threatened its position in the market. As the new year started, they were at a crossroads, grappling with declining sales for their Medispa services, a weak footprint in the market, and sales that had plateaued over time.

• Declining Medispa Service Sales: This primary offering, meant to represent a holistic approach to beauty and wellness, was seeing a concerning dip in uptake.

• Limited Market Presence: In the expansive Australian market, Beauty Affairs found themselves overshadowed, struggling to effectively make their mark. Their existing marketing strategies, account structures, and brand positioning didn’t provide them with the visibility they needed to resonate with their target audience.

• Stagnant Sales Growth: Efforts to grow sales weren’t working. The brand found itself unable to break the cycle of static sales growth, which was putting their ambitious expansion plans in jeopardy.

Solutions

In response to the challenges faced by Beauty Affairs, the Blue Sense Digital team created and launched a set of tailored strategies. These strategies, grounded in data-driven insights and best practices, were designed to accelerate growth, strengthen brand positioning, and ensure a sustainable trajectory of success in the Australian beauty landscape.

• Restructuring PPC Campaign: We undertook a comprehensive overhaul of the pay-per-click (PPC) campaigns for Beauty Affairs. This involved refining keyword targeting, tweaking ad copies for relevance, and broadening the target scope. The objective? Improved ad ranking and a reduced average cost per click.

• Brand Awareness Drive: A multipronged approach was adopted to bolster brand visibility in the Australian market. This strategy hinged on identifying the right target audience, optimizing campaign structures, and tapping into various marketing channels.

• Split Test Landing Pages: To extract the best conversion results, we conducted split tests on landing pages, especially focusing on Medispa services. The approach took cues from competitor analysis, performance metrics, and ensured that the ad strength was optimal.

Enhanced Campaign Targeting: Mining previous data for insights, we refined our targeting strategy. Our campaigns became laser-focused, targeting the most promising audience segments, thereby increasing the likelihood of conversions.