Executive Summary

Before partnering with Blue Sense Digital, Savvy Touch’s revenue growth had stalled. Since
kicking off the partnership, we drove their first month-over-month lift in 12 months, then by
May achieved 16% year-over-year growth, while simultaneously improving efficiency and
scaling ad spend.

No Growth for 12 Months: Year-on-year revenues were down prior to engagement.
Rising Customer-Acquisition Costs: Blended CAC trended upward, pressuring margins.
Stagnant New-Customer Acquisition: Average monthly new customers had plateaued.
Fragmented Media Approach: Creative refresh, data-assurance, and account structure lacked a unified testing framework.

Solutions

Creative Velocity & Diversity
- Audited historical ads to set a high-performer threshold and calculated
  expected ROI per new creative.
- Instituted a “test → learn → scale” workflow: bundle 3–5 assets by concept, turn off non-winners, and redeploy winners into dedicated scaling campaigns.
- Increased creative throughput by 50% to ensure new ads fueled sustained scale.
Data Integrity & Assurance
- Built a normalised P&L slicing out first-time‐customer profit contribution for
  true Acquisition MER (new-customer revenue ÷ ad spend).
- Switched Meta campaigns to 7-day-click attribution and enforced heavy
  audience exclusions to eliminate view-through over-attribution and focus
  budgets on truly new prospects.
- Developed an incremental testing framework to validate spend by campaign
  and channel – pairing forecasted revenue lifts with actual P&L outcomes.
Optimised Account Structure
- Meta: Rolled out separate ABO testing campaigns and “Advantage+” scaling campaigns (0% budget to existing customers), plus dedicated retargeting for
  site visitors.
- Google: Cut branded search costs 10× by switching bidding strategy;
  rebalanced Shopping vs. Performance Max to prioritise new-customer
  acquisition.

🚀 Results

First‐Time YOY Growth: Achieved 16% year-on-year sales growth in May – their first positive YOY gain in over a year.
Monthly MOM Lift: Posted their first month-over-month revenue increase in 12 months as early as March.
New-Customer Acquisition ▲ 50% vs. pre-engagement average
Blended CAC ▼ 13.5%, driving a stronger LTGP to CAC ratio
First-Time Profit Contribution ▲ 3.2×
Acquisition MER ▲ 15.5% YOY
Ad Spend ▲ 41% – scaling budgets while improving efficiency