Producing Better Financial Outcomes for eCommerce Businesses
We partner with 8-9 Figure Brands to Drive Profitable Growth.
$250M +
in eCommerce sales generated
175 +
trusted by 175+ brands
$50M
ad spend managed
D2E
work direct-to-expert
Trusted by some of Australia's fastest growing companies
Our Process and Framework
4 Phase Growth System
Strategic Analysis & Forecasting
We start by conducting a deep audit of your brand, market positioning, and financial performance. This isn’t just about reviewing surface-level ad metrics - we assess the entire ecosystem, identifying inefficiencies in your paid media approach.
Our forecasting model provides a granular, daily breakdown of key financial and marketing KPIs, ensuring every decision is rooted in financial impact. We integrate this with a creative strategy and structured testing framework, designed to consistently enhance ad performance and drive new customer growth.
Creative Development & Velocity
Creative is not just about visuals or branding - it’s a financial lever. Our approach to creative production is dictated by financial modelling, not subjective opinion.
We develop assets in-house and with strategic partners, ensuring each SKU is supported by high-performing creative that aligns with your unit economics. We prioritise concept diversity, style iteration, and conversion-driven messaging to maximise efficiency. This is a structured, data-driven approach - not creative guesswork.
Campaign Architecture & Execution
Our paid media structure is designed for one purpose: profitable new customer acquisition. Anyone claiming that paid media is a retention tool is either misinformed or working against your financial interests.
Google & Meta’s incentives are misaligned with yours - they default to spending your budget on existing customers to inflate their attributed revenue. Our approach counteracts this by enforcing strict account structuring, setting KPIs that prioritise new customer growth, and aligning ad spend with measurable financial outcomes.
Our campaign builds account for seasonality, platform learning phases, and SKU-level inventory constraints to drive sustainable, profitable revenue growth.
Behind every data point and test result is our world-class team. Their expertise and deep understanding of the field bring life to the data, turning it into actionable insights that drive your success.
Testing, Data Integrity & Iteration
We don’t rely on platform attribution models - they are flawed by design. Instead, we use statistically significant testing to extract actionable insights and validate financial impact.
Data integrity is the foundation of our decision-making process. We verify and validate sales data to ensure accuracy, completeness, and reliability. This prevents misleading attribution and ensures marketing budgets are allocated based on real revenue contribution, not inflated platform-reported metrics.
Our in-house incrementality testing framework, including geo-lift studies and manual correlation testing, determines the true cost of acquiring new customers. We remove the noise of platform-inflated ROAS figures and focus purely on data that drives real business growth..
Each stage of our process is designed to engineer predictable, scalable revenue - eliminating waste, maximising efficiency, and ensuring every marketing dollar is deployed with precision.
Jason Tran
Great agency if you like things straightforward & transparent. They are highly responsive & attentive. Nathan & Sebastian are super helpful to guide us through the initial onboarding & transitional stages. Ryan, who manages our campaigns, is knowledgeable & pleasant to work with. Their ongoing support is fantastic. I highly recommend them.
Anjaleena Patel
We’ve now been with Blue Sense Digital for 6 months and they’ve done exceptional work for our account on Google & Facebook. We met with Sebastian & Nathan after they emailed us an audit of our site and what easy optimisations we could be making. This piqued our interest and we signed up with them in no time and got Shaun as our AM.They have given us consistent results and have been hitting our ROAS goals which we outlined from very early on. They’re consistent and very transparent in their work, very trust worthy & overall a great team.What I like the most is the multiple touch points and reliability of communication.Shaun has created us a number of last minute campaigns when we’re on a deadline & always helped out extra when needed, he is an asset the team at BSD.I would recommend them to any business looking for a digital marketing agency because they’re not your typical churn & burn agency; they’re thorough in their work & honest about what will and won’t work for your business & brand.
Andrew Taylor
Blue Sense Digital were such a pleasure to deal with. Every team member was so caring and made us feel like they were part of our team. The communication from Harry, Sebastian, Nathan has blown us away. They are always quick to respond and provided regular updates on performance and action plans. I felt totally comfortable leaving them to manage all our campaigns. A big thank you!
Jennifer Jones
We have worked with Blue Sense Digital for the past 6 months and have achieved the most profitable period to date. They are highly analytical and reactive and out of all the agencies I have worked with they are the most focused on long term goals rather than the quick wins (which can be high in sales and low in profit). I enjoy their working style too which is no nonsense and effective. All in all highly recommend them to anyone wanting a sustainable approach with great results!
Mark Cvetkovski
BSD is extremely well versed in all things digital marketing. They have not only delivered on their results but have provided high level counsel on Ecommerce in general and given me solid referrals to Ecommerce advisors. Very robust service, especially if you want to build a solid foundation for your business. Highly recommend!
George J Iskander
Really happy made the switch to Blue Sense. Been through a lot of agencies, but happy to say I landed on a hard working, driven but most importantly honest agency. Sebastian and Tegan have been fantastic and I am in the process of bringing over more of my other accounts to them after they have done a great job with 2 of my accounts. Highly recommend!
Jacky Mckenzie
Having collaborated with numerous digital marketing professionals across Australasia, Blue Sense truly stands out! From our initial conversation with Sebastian, it was evident that this team was genuinely committed on scaling us as a small business starting out in Australia without any ulterior motives.
With Ryan and Nathan steering our Ad accounts, the progress we’ve seen in a few short months surpasses what we achieved with a previous agency over half a year. Their meticulous and well-thought-out approach is evident in the results.
Communication and reporting with Blue Sense are streamlined and efficient. They employ tools that ensure both our teams are synchronized, eliminating the frequent check-ins often required with other agencies. Moreover, the insights and recommendations from Blue Sense are invaluable and have already made a significant impact on our business.
We’re lucky to have partnered with such a proficient team at Blue Sense. If you’re contemplating working with them and have any questions, don’t hesitate to contact me. Highly recommended!
Craig Taplin
I’d like to say that working with Teagan and the team at Blue Sense Digital has been an incredible experience. I have worked with 5 other companies over the past 3 years and none have provided the level of service or attention to detail as I am experiencing now.
Testing and measuring all the way to ensure the highest possible ROAS is their specialty and my cost per click has halved while achieving greater returns. With their deep and rich knowledge of Social and Google marketing, Blue Sense Digital makes the most sense to me. Thanks guys🙏
6 Stars ⭐️⭐️⭐️⭐️⭐️⭐️ Highly recommended🥇
Stephen Pastor
Big Fan of the team at Bluesense, After having multiple attempts of finding a responsive, ethical and still results driven agency I had almost given up. But I’m happy and can honestly say that I found this in Bluesense. Whether you are a small brand or a Scaling brand, the team is well equipped and only getting better in my eyes! HIGHLY Recommend!
Byron Darroch
We use BSD for our paid search and social campaigns. We’re very happy with them as an agency. They’re thoughtful, responsive and go out of their way compared to other agencies we’ve worked with in the past. Teagan is a start – we can always rely on quick adjustments and solutions to things.
Zak Martin-Taylor
BSD are a great team with a huge understanding of the backend of advertising. They’ve been our 2nd advertising firm and increased our ROAS an exponential amount since taking over. Keep up the great work guys!
Jordan Hepburn
The team at Blue Sense Digital have completely transformed my view on online marketing (Google & Facebook), they have helped me understand how it works and keep me updated on all the key numbers, while being cautious not to waste any budget. Strategically, partnering with them is one of the best decisions I have made.
Amy Sala Tenna
We’ve been working with Blue Sense Digital for 4 months now and have seen an impressive increase in our online sales. The team are SUPER responsive and engaged with our overall marketing and business objectives. They keep updated with our content and any other digital marketing updates we should be across.
Highly recommend!
Ken Saunders
The guys at Blue Sense Digital go the full nine yards and more. I’ve dealt with many agencies and freelancers to date and noone comes close to these guys. The fortnightly 5-10 min video updates are absolutely brilliant, they clearly explain how everything is progressing, what opportunities there are etc while reporting on metrics in a non-biased way.
Many other agencies will gloss over the stats and focus on what may look like great results, but may be due to an anomaly or campaign specific. But when you dig deeper, you later find out that they’ve been sugar coating the results. But Blue Sense Digital keep things real, they attribute results and help you understand how your ads are really performing.
I can’t recommend these guys enough. A far cry from having to micro manage previous agencies or freelancers, Blue Sense Digital is your secret weapon to dominating and continually expanding in the Google/Facebook/IG ad space.
Travis Hogan
Great level of communication and professionalism. Blue Sense digital has worked with our business to help us succeed in the digital marketing space.
Stephen Famularo
Blue Sense Digital have done an amazing job with managing both our facebook and google ad accounts. Since engaging with them, we’ve seen a positive uptick in our return on ad spend and nice flow of new customers. We love their weekly video updates, where they deep dive into the results of our ad accounts and give feedback on strategies we can implement to further improve our ad performance. We would recommend Blue Sense Digital to anyone who is struggling to spend time on ad creatives and overall ad management. The team have made a successful impact and for that we are very grateful!
Hear from our
incredible clients
Anjaleena Patel | Senior Marketing Coordinator
Kirsten Ewen | Brand Manager
Reshma Raghavan | Owner
Jordan, Hobby tech Toys | Owner
Rob, GlamSwag | Founder
Marcus, Granite Lane | Owner
Steve, Kings of Neon | CEO & Founder
Ryder, Natural Necessity Surf Shop | General Manager
Zak, Rising Sun FPV | Founder
What is the action plan?
1
Get clear on your commercial priorities, growth goals, perceived constraints, and any additional nuances to avoid an uninformed analysis
Our Head of Strategy will analyse your Shopify, Google Ads, and Meta Ads data using our Business Intelligence (BI) tools
2
3
You receive a 30 – 90 minute video recording which contains a run-through of:
- Our BI tools that are used to organise your data in more efficient and effective ways
- All tactical insights that were identified during the evaluation which represent opportunities within the Google Ad & Meta Ad accounts
- The various analyses performed on your customer database (in cohorts), historic unit and order-level economics, and profit contribution insights that have implications for both the marketing and operations functions
Watch the evaluation, share with your team, and meet directly with one of our co-founders to discuss questions arising
4
Case study
THE TEAM
Meet our leadership team
Co-founder & head of STRATEGY
Nathan Perdriau
Co-Founder & Manager
Sebastian Bensch
