Producing Better Financial Outcomes for Retail and eCommerce Businesses
We Partner With 8-9 Figure Brands to Drive Profitable Growth.
$500M +
in eCommerce sales generated
300 +
trusted by 300+ brands
$100M
ad spend managed
D2E
work direct-to-expert
Trusted by some of Australia's fastest growing companies
Our Philosophy
People
We operate on the belief that elite talent drives disproportionate returns.
Our team integrates channel expertise with commercial acumen - turning complexity into clarity and growth into scalable systems.
We don’t just execute - we think, challenge, and lead.
Technology
Technology is not simply a tool - it’s our advantage.
We’ve built proprietary technology that translate marketing activity into measurable P&L impact, enabling fast, confident decisions.
From incrementality testing to predictive spend modelling, our software ensures performance is always tied to financial truth.
Education
Our success is rooted in collective curiosity. Internally, we consider ourselves perpetual students.
Externally, we are here to educate - and develop your internal capability along the way.
By embedding ourselves in your leadership team and aligning to your financial outcomes, we bolster the intellectual capital of your business.
What is the action plan?
Before we work with a brand, we run a deep evaluation to answer one question:
“Where is your next dollar actually going to produce profitable growth?”
This is not an ad account audit.
It’s a structured review of how your paid media, data, and unit economics interact – and where scale exists versus where it’s illusory.
What this process is designed to do
- Strip away misleading platform metrics
- Identify where paid media is incremental vs inflated
- Pressure-test current spend, structure, and creative velocity
- Highlight where profit is being created - and where profit erodes
- Clarify whether scaling is possible, premature, or risky
Many brands use this internally to align founders, finance, and marketing before making major decisions.
How it works
1
Commercial context first
We start by understanding your growth goals, constraints, priorities, and any nuances that would misinform a surface-level analysis.
Independent analysis using our internal software
Our Head of Strategy analyses your Shopify, Meta, TikTok, and Google data using proprietary business intelligence tools – with a focus on:
- new-customer economics
- incrementality
- cohort behaviour
- contribution margin
2
3
A recorded strategic walkthrough (30-90 mins)
You receive a confidential video that walks through:
- how your data can be viewed commercially
- where platform performance is misleading
- what’s specifically limiting scale
- where reallocation or consolidation would unlock growth
- what we would not change – and why
This is designed to be shared internally.
Direct discussion with a co-founder
After reviewing the video, you meet directly with one of our co-founders to:
- pressure-test conclusions
- ask hard questions
- understand trade-offs
- and determine whether working together makes sense
4
What this is not
- A checklist audit
- A tactic dump
- A pitch deck in disguise
- Platform-level optimisation advice
If you’re looking for “quick wins” or surface-level recommendations, this isn’t the right process.
What brands walk away with
- Clear confidence on where to invest and where to stop spending
- Alignment between marketing performance and P&L reality
- A grounded view of what constraints are holding growth back
- A decision - with evidence - on whether partnering makes sense
Jason Tran
Great agency if you like things straightforward & transparent. They are highly responsive & attentive. Nathan & Sebastian are super helpful to guide us through the initial onboarding & transitional stages. Ryan, who manages our campaigns, is knowledgeable & pleasant to work with. Their ongoing support is fantastic. I highly recommend them.
Anjaleena Patel
We’ve now been with Blue Sense Digital for 6 months and they’ve done exceptional work for our account on Google & Facebook. We met with Sebastian & Nathan after they emailed us an audit of our site and what easy optimisations we could be making. This piqued our interest and we signed up with them in no time and got Shaun as our AM.They have given us consistent results and have been hitting our ROAS goals which we outlined from very early on. They’re consistent and very transparent in their work, very trust worthy & overall a great team.What I like the most is the multiple touch points and reliability of communication.Shaun has created us a number of last minute campaigns when we’re on a deadline & always helped out extra when needed, he is an asset the team at BSD.I would recommend them to any business looking for a digital marketing agency because they’re not your typical churn & burn agency; they’re thorough in their work & honest about what will and won’t work for your business & brand.
Andrew Taylor
Blue Sense Digital were such a pleasure to deal with. Every team member was so caring and made us feel like they were part of our team. The communication from Harry, Sebastian, Nathan has blown us away. They are always quick to respond and provided regular updates on performance and action plans. I felt totally comfortable leaving them to manage all our campaigns. A big thank you!
Jennifer Jones
We have worked with Blue Sense Digital for the past 6 months and have achieved the most profitable period to date. They are highly analytical and reactive and out of all the agencies I have worked with they are the most focused on long term goals rather than the quick wins (which can be high in sales and low in profit). I enjoy their working style too which is no nonsense and effective. All in all highly recommend them to anyone wanting a sustainable approach with great results!
Mark Cvetkovski
BSD is extremely well versed in all things digital marketing. They have not only delivered on their results but have provided high level counsel on Ecommerce in general and given me solid referrals to Ecommerce advisors. Very robust service, especially if you want to build a solid foundation for your business. Highly recommend!
George J Iskander
Really happy made the switch to Blue Sense. Been through a lot of agencies, but happy to say I landed on a hard working, driven but most importantly honest agency. Sebastian and Tegan have been fantastic and I am in the process of bringing over more of my other accounts to them after they have done a great job with 2 of my accounts. Highly recommend!
Jacky Mckenzie
Having collaborated with numerous digital marketing professionals across Australasia, Blue Sense truly stands out! From our initial conversation with Sebastian, it was evident that this team was genuinely committed on scaling us as a small business starting out in Australia without any ulterior motives.
With Ryan and Nathan steering our Ad accounts, the progress we’ve seen in a few short months surpasses what we achieved with a previous agency over half a year. Their meticulous and well-thought-out approach is evident in the results.
Communication and reporting with Blue Sense are streamlined and efficient. They employ tools that ensure both our teams are synchronized, eliminating the frequent check-ins often required with other agencies. Moreover, the insights and recommendations from Blue Sense are invaluable and have already made a significant impact on our business.
We’re lucky to have partnered with such a proficient team at Blue Sense. If you’re contemplating working with them and have any questions, don’t hesitate to contact me. Highly recommended!
Craig Taplin
I’d like to say that working with Teagan and the team at Blue Sense Digital has been an incredible experience. I have worked with 5 other companies over the past 3 years and none have provided the level of service or attention to detail as I am experiencing now.
Testing and measuring all the way to ensure the highest possible ROAS is their specialty and my cost per click has halved while achieving greater returns. With their deep and rich knowledge of Social and Google marketing, Blue Sense Digital makes the most sense to me. Thanks guys🙏
6 Stars ⭐️⭐️⭐️⭐️⭐️⭐️ Highly recommended🥇
Stephen Pastor
Big Fan of the team at Bluesense, After having multiple attempts of finding a responsive, ethical and still results driven agency I had almost given up. But I’m happy and can honestly say that I found this in Bluesense. Whether you are a small brand or a Scaling brand, the team is well equipped and only getting better in my eyes! HIGHLY Recommend!
Byron Darroch
We use BSD for our paid search and social campaigns. We’re very happy with them as an agency. They’re thoughtful, responsive and go out of their way compared to other agencies we’ve worked with in the past. Teagan is a start – we can always rely on quick adjustments and solutions to things.
Zak Martin-Taylor
BSD are a great team with a huge understanding of the backend of advertising. They’ve been our 2nd advertising firm and increased our ROAS an exponential amount since taking over. Keep up the great work guys!
Jordan Hepburn
The team at Blue Sense Digital have completely transformed my view on online marketing (Google & Facebook), they have helped me understand how it works and keep me updated on all the key numbers, while being cautious not to waste any budget. Strategically, partnering with them is one of the best decisions I have made.
Amy Sala Tenna
We’ve been working with Blue Sense Digital for 4 months now and have seen an impressive increase in our online sales. The team are SUPER responsive and engaged with our overall marketing and business objectives. They keep updated with our content and any other digital marketing updates we should be across.
Highly recommend!
Ken Saunders
The guys at Blue Sense Digital go the full nine yards and more. I’ve dealt with many agencies and freelancers to date and noone comes close to these guys. The fortnightly 5-10 min video updates are absolutely brilliant, they clearly explain how everything is progressing, what opportunities there are etc while reporting on metrics in a non-biased way.
Many other agencies will gloss over the stats and focus on what may look like great results, but may be due to an anomaly or campaign specific. But when you dig deeper, you later find out that they’ve been sugar coating the results. But Blue Sense Digital keep things real, they attribute results and help you understand how your ads are really performing.
I can’t recommend these guys enough. A far cry from having to micro manage previous agencies or freelancers, Blue Sense Digital is your secret weapon to dominating and continually expanding in the Google/Facebook/IG ad space.
Travis Hogan
Great level of communication and professionalism. Blue Sense digital has worked with our business to help us succeed in the digital marketing space.
Stephen Famularo
Blue Sense Digital have done an amazing job with managing both our facebook and google ad accounts. Since engaging with them, we’ve seen a positive uptick in our return on ad spend and nice flow of new customers. We love their weekly video updates, where they deep dive into the results of our ad accounts and give feedback on strategies we can implement to further improve our ad performance. We would recommend Blue Sense Digital to anyone who is struggling to spend time on ad creatives and overall ad management. The team have made a successful impact and for that we are very grateful!
Hear from our
incredible clients
Anjaleena Patel | Senior Marketing Coordinator
Anjaleena Patel | Senior Marketing Coordinator
Kirsten Ewen | Brand Manager
Reshma Raghavan | Owner
Jordan, Hobby tech Toys | Owner
Rob, GlamSwag | Founder
Marcus, Granite Lane | Owner
Steve, Kings of Neon | CEO & Founder
Ryder, Natural Necessity Surf Shop | General Manager
THE TEAM
Meet our leadership team
Director of Client Service & Co-Founder
Sebastian Bensch
Director of Product & Co-Founder
Nathan Perdriau
Team Leader & Senior Performance Marketer
Daniel Perjesi
Team Leader & Senior Performance Marketer
Justin Bez
Lead Strategist
Ibra Moamen
