Strategy & Finance

Whether you’re building to exit, generate profitable cash flow, or make a meaningful impact, we provide bespoke consultancy services to help realise meaningful growth in alignment of that vision.

Implement structured testing frameworks

Rapid scaling comes from purposeful tests followed by thorough data analysis. We’ve built internal testing frameworks that let us find winners quicker, and scale faster.

Data Integrity

To ensure profitable growth, establishing a foundation of accurate and reliable data is crucial.

We start by auditing and optimising your data collection processes, alongside integrating proprietary in-house analytics tools that allows us to validate the reliability of existing data sources.

This enables us to:

Validate marketing channel attribution
Build a foundation of KPIs that hold data integrity
Relate reported data to the P&L
Ensure primary tracked metrics align with actual cash flow

Without data integrity, you can not and should not have the confidence to increase advertising spend. We provide you with the tools and confidence to know when increasing marketing spend will result in direct positive or negative cash flow (with consideration to inventory orders).

Finance

Shortening your cash conversion cycle (CCC) is the key to scaling your business. The more cycles you can fit into each year, the faster you’re able to grow profitably.

So here’s what matters: You need to be a strong financial operator.

More importantly: You need to understand the relationship between financial operations and scaling customer acquisition.

Here’s how we help

We set up and integrate systems in your business to track your month-on-month unit economics, free cash flow and customer quantiles.

An approach grounded in corporate finance and database marketing that shortens your businesses cash conversion cycle.

By identifying the bottlenecks in your current cash conversion cycle, we can focus on fixing them, allowing us to unlock rapid sustainable growth.

Advisory

We help our clients better understand, prepare for, and manage risks to ensure resilience in an ever-changing digital world.

These include:

Cash flow management
Product launches
Team growth
Budgeting decisions (variable & OpEx)
Forecasting inventory
Pricing and brand positioning changes

Our processes and frameworks

4 Phase Growth System

Achieve Data Integrity

To ensure profitable growth, establishing a foundation of accurate and reliable data is crucial.

We start by auditing and optimising your data collection processes, alongside integrating proprietary in-house analytics tools that allows us to validate the reliability of existing data sources.

In the new paradigm of attribution, efficient and rapid growth is only made possible by specialists that understand and build data collection systems that consider multi-touch attribution.

Bridge the Gap Between Marketing & Finance

We set up and integrate systems in your business to track your month-on-month unit economics, free cash flow and customer quantiles.

An approach grounded in corporate finance and database marketing is used to minimise your businesses cash conversion cycle.

By identifying the bottlenecks in your current cash conversion cycle, we can unlock rapid yet sustainable growth.

Control New Customer Acquisition

Once the groundwork for data integrity and unit economics integration is laid, the next leap involves acquiring new customers efficiently, at scale.

At the heart of our success are two key pillars: our structured testing frameworks and our exceptional team.

Our testing frameworks across Meta & Google provide us with crystal-clear data, allowing us to iterate rapidly towards decreasing customer acquisition cost (CAC).

Behind every data point and test result is our world-class team. Their expertise and deep understanding of performance marketing bring life to the data, turning it into actionable insights that further drive down CAC.

Behind every data point and test result is our world-class team. Their expertise and deep understanding of the field bring life to the data, turning it into actionable insights that drive your success.

Increase Lifetime Customer Profits

Through collection of zero party data and thorough customer journey mapping, we provide you with a strategic plan to maximise profitability out of your existing customer base.

Direct customer data fuels back into the acquisition strategy, further driving down CAC - whilst also being used to implement LTV enhancement opportunities. These include testing out quantile based offers and upsells, introducing profit-first loyalty programs, and increasing customer utility.

Strategic engagement and value optimisation enables us to increase repeat purchase revenue, driving sustainable long-term growth.