Our processes and frameworks
Performance Marketing & Conversion Optimisation
Built to help ambitious eCommerce brands grow sustainable and profitably through the implementation of structured testing frameworks & a bespoke acquisition strategy that aligns with your brand economics.
Implement structured testing frameworks
Rapid scaling comes from purposeful tests followed by thorough data analysis. We’ve built internal testing frameworks that let us find winners quicker, and scale faster.
Control New Customer Acquisition
Controlling new customer acquisition costs is the foundation of sustainable growth. To take back control of your acquisition costs, you need purposeful tests followed by thorough data analysis. We’ve built internal testing frameworks that let us find winners quicker, and scale faster.
Do not trust the numbers that Google & Facebook provide you, they are trillion dollar lying machines. You need to consider the full picture, down to your monthly unit economics and adjusted P&L to understand the impact these platforms are truly making.
Increase Lifetime Customer Profits
Repeat purchase revenue is a large lever on your P&L. If the goal is rapid, profitable scaling of paid media: You need to be maximising repeat purchasing whilst at the same time building brand equity.
We take a statistical approach centred around database marketing. Testing out quantile based offers and upsells, introducing profit-first loyalty programs, and increasing customer utility.
Maximising lifetime contribution profits isn’t as simple as sending out emails. The incremental growth lies in maximising the individual customer experience post-purchase.
Conversion Rate Optimisation
Applying consumer psychology and core conversion rate principles to improve revenue out of your existing traffic. We gather qualitative and quantitative data from actual prospects to inform decision making.
Combined with consumer psychology and effective personalisation, we deliver the right message at the right time.
- Strategy
- Design
- Development
- Analysis
Measurement
With industry-leading communication channels, our clients work directly with our performance marketing team. Each performance marketer works with 8 clients at any given time, with dedicated Slack channels boasting maximum 5-hour response times.
Achieve Data Integrity
To ensure profitable growth, establishing a foundation of accurate and reliable data is crucial.
We start by auditing and optimising your data collection processes, alongside integrating proprietary in-house analytics tools that allows us to validate the reliability of existing data sources.
In the new paradigm of attribution, efficient and rapid growth is only made possible by specialists that understand and build data collection systems that consider multi-touch attribution.
Bridge the Gap Between Marketing & Finance
We set up and integrate systems in your business to track your month-on-month unit economics, free cash flow and customer quantiles.
An approach grounded in corporate finance and database marketing is used to minimise your businesses cash conversion cycle.
By identifying the bottlenecks in your current cash conversion cycle, we can unlock rapid yet sustainable growth.
Control New Customer Acquisition
Once the groundwork for data integrity and unit economics integration is laid, the next leap involves acquiring new customers efficiently, at scale.
At the heart of our success are two key pillars: our structured testing frameworks and our exceptional team.
Our testing frameworks across Meta & Google provide us with crystal-clear data, allowing us to iterate rapidly towards decreasing customer acquisition cost (CAC).
Behind every data point and test result is our world-class team. Their expertise and deep understanding of performance marketing bring life to the data, turning it into actionable insights that further drive down CAC.
Behind every data point and test result is our world-class team. Their expertise and deep understanding of the field bring life to the data, turning it into actionable insights that drive your success.
Increase Lifetime Customer Profits
Through collection of zero party data and thorough customer journey mapping, we provide you with a strategic plan to maximise profitability out of your existing customer base.
Direct customer data fuels back into the acquisition strategy, further driving down CAC - whilst also being used to implement LTV enhancement opportunities. These include testing out quantile based offers and upsells, introducing profit-first loyalty programs, and increasing customer utility.
Strategic engagement and value optimisation enables us to increase repeat purchase revenue, driving sustainable long-term growth.
100+ leading brands have scaled
Action plan
Contact us to learn why our clients rate us 5 stars
FAQ
Questions we get asked
What is social media marketing?
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What makes you Blue Sense different?
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How much does it cost to work a social media agency?
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Which is better, SEM or SMM?
To build customer trust, businesses should ensure secure payment gateways, SSL encryption, transparent privacy policies, and customer data protection measures. Displaying trust badges and customer reviews can also boost credibility.